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By Peter Bjelskou

Branded ladies in U.S. Television examines how The genuine Housewives of latest York City, Martha Stewart, and different lady marketers create branded televised types of the enduring U.S. housewife. utilizing their tv presence to set up and advertise their very own product traces, together with jewellery, cookware, garments, and skin care, they develop into the first actual representations of those manufacturers. whereas their companies are severe and heavily profitable, specially truth tv allows a definite representational flexibility that enables members to create campy and occasionally tongue-in-cheek personas. Peter Bjelskou explores their cutting edge branding thoughts, particularly the complicated relationships among their entrepreneurial endeavors and their actual our bodies, attires, tastes, and private histories. regularly those branded girls converse volumes approximately their contemporaneous political environments, and this e-book illustrates how they, and plenty of different girls in U.S. tv background, are indicative of bigger societal traits and structures.

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