Download E-books A Geek in Korea: Discovering Asia's New Kingdom of Cool PDF

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By Daniel Tudor

For each fan of K-Pop song, Korean Wave dramas and Kimchi—or an individual intrigued via Korea and Korean culture—A Geek in Korea is a hip, new consultant to the land of the Samsung cellphone and Gangnam Style.

Author Dan Tudor first arrived in Korea at the eve of the 2002 international Cup whilst South Korea performed Italy within the finals. What he observed encouraged him to come back and paintings in Korea. He served as The Economist magazine's Korea correspondent for 3 years, and he writes normal columns for the nationwide day-by-day Joongang Ilbo newspaper. alongside the way in which, he has constructed an exceptional love and admiration for Korean tradition and the Korean people.

A Geek in Korea reinvents the tradition advisor for the web age. choked with articles and pictures, it covers all of the touchstones of Korean culture—from Buddhism and Confucianism to chapters at the conventional arts and disciplines like Taekwondo.

Spotlighting the originality and creativity of the Koreans, debunking myths approximately them, and answering nagging questions like why they're so captivated with schooling and success—Tudor has created the fitting ebook for the transforming into ranks of Koreaphiles during this encouraged, insightful, and hugely informative guide.

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Best Kim Tae-hee is among the most well liked and in-demand product endorsers in Korea. She is healthier recognized for her roles in Korean dramas resembling Iris, Love tale in Harvard, and My Princess. the fellow Who Says “No” well known indie crossover singer Jang Ki-ha is understood for refusing to do ads, and has spoken publicly approximately his wish to be referred to as a musician instead of an organization promoter. yet his is an extraordinary case. a chum of mine who's a little bit well-known as soon as instructed me, “I was once provided 10 million gained for doing a brief ad to promote a few wellbeing and fitness beverages I’d by no means heard of. however it used to be effortless cash, so how may perhaps I say no? ” To be sincere, i believe I’d locate it difficult to decline to boot. videos and tv one hundred thirty five The excessive Rollers “CF” do repay rather well for the pinnacle names: in 2011, sixty eight Korean stars have been in a position to cost US$500,000 or extra for one ads crusade. in addition, fifty seven percentage of Korean ads positive factors celebrities, a determine a lot better than such a lot different nations. international champion determine skater Kim Yu-na (referred to as “Yu-na Kim” within the overseas media) is an inescapable fixture on Korean television, as a spokesmodel for a unprecedented variety of goods. She is one among a small variety of well-known those that may be referred with out her relations identify (like Madonna), and is the #1 big name when it comes to “likeability” in line with the Korea CM advertising and marketing institute. this suggests she will allure massive dollars from Samsung, LG, KB monetary workforce, Maeil Dairy, Maxim fast espresso, or even Hite beer. even though it kind of feels unusual to consider a determine skater advertisements beer, shoppers are chuffed to play alongside, such is Kim Yu-na’s acceptance. She earns a standard of one. 2 billion received (about US$1. 1 million) from each one of her advertisements campaigns. when it comes to total profits, pop staff women’ new release take advantage of cash from advertising—though they must cut up their take 9 methods. yet on someone foundation, Psy is King. seeing that “Gangnam type” made him the world’s most renowned Korean, he has raked within the cash through ads soju, cellular phone subscriptions, and budae jjigae stew. He even has his personal moisturiser diversity. His profits in 2012 by myself have been round US$28 million. Olympic Gold medallist Kim Yu-na is the main cherished individual in Korea, and firms pays handsomely to alternate on that prestige. Kim Yu-na Kim Yu-na hails from the town of Bucheon, with regards to Seoul. She started skating on the age of 5, and gained her first foreign festival on the age of simply 11. Being too younger to compete within the 2006 Olympics, she entered the area Junior Championships, and received via a long way over eastern rival Mao Asada. on the grounds that coming of age, she has claimed global list rankings in loose skating and the quick application, in addition to Olympic Gold in 2010 in Vancouver. Above each major television community confirmed 2010’s gold medal second on a loop. Even her perform classes are handled as information. correct Kim Yu-na (right) together with her formative years hero, skating legend Michelle Kwan. 136 A GEEK IN KOREA Kim Ki-duk whereas the massive studios should not coping with to stay as much as the factors they set within the past due Nineties and early 2000s, there are legions of proficient self sufficient administrators and actors generating actually striking works.

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